“Miami didn’t need more fashion. It needed depth, intention, and a real scene, so we built it.”
Vanguard: You are defined as a “Miami Fashion Wizard” and Capsool has always felt more like a movement than a brand. How did it start, and what is it that creates
your audience in Miami?
Victoria: I wish magic could help me in my journey, but I guess it was more about my fears of just being an average “Miami Girl”. Capsool was born as a need, Style in Miami was under Zero – we built our first store in a vintage 60s Airstream that I turned into a moving pop-up before Miami. It wasn’t a real store; it was a little experience.
People would step inside and feel transported in the past- the smell of old leather, the textures, the soundtracks – it was like walking into a different frequency. That’s where everything started: a small, metallic “time capsule” filled with history, emotion, and pieces of culture.
When Arthur came in – he saw the vision before it was “cool.” He became my partner, not just in business, but in synergy. He is so smooth, he is a muse, he is real, he just complements me. Together we built something the city was missing: a real fashion scene that wasn’t about beachwear or tropical clichés, but about taste, fashion culture, and style intellect.
In Miami, that wasn’t easy. Everyone wants to belong to something, everyone is starving of creating something. But only who really does it with real knowledge will really succeed. I had to say a lot of no’s to protect Capsool’s core. You can’t let people dilute what you’re building just because they want to tap into your project to take a piece of it. What we created came from honesty, not just hype.
Our audience grew because they felt understood. We were educating them – showing that vintage isn’t “used clothing,” it’s collectible history. We taught people to dress with awareness, to curate themselves, to see second-hand as luxury. In a city built on superficial illusion, Capsool became a place of depth.
It wasn’t only about selling clothes; it was about shifting mindset, open new visions.
Vanguard: You’re about to open a new store and launch a new campaign. What defines this next chapter for Capsool?
Victoria: The new chapter feels cinematic. For years, Capsool was visualized through stillness – moody portraits, frozen emotions, everything perfectly composed. But life doesn’t stand still, and neither do emotions. This new phase is about movement – about acting, not more posing.
The campaign I’m about to shoot reflects that: it’s sensual, unpolished, and brutally human.
You’ll see tension, touch, sweat, breathing – the kind of honesty that only happens when you stop performing. Capsool is growing up; it’s less about aesthetic control and more about emotional truth.
A life experience made me explore more the movie scene. I realized how reality is lame sometimes and how all of us, as humans, we need to feel part of a bigger picture so we create our own journey, our own movie o live.
I want the new store will feel like a set – immersive, deep, unpredictable. You’ll walk in and feel like you’re part of a scene. Every rack, every corner, every track of sound will carry a meaning. Statement garments you need to own.
It was never just retail; it’s the live experience for me.
Vanguard: There’s always been a deep emotional current in your work. What are you reconnecting with personally through this evolution?
Victoria: Myself – and what’s Real.
I think for a while, in the industry, we all got lost in the aesthetics. Even authenticity became a brand strategy. But real connection can’t be curated; it has to be felt. This new chapter is my rebellion against numbness and perm.
I’m reconnecting with the raw, uncomfortable side of being human – the moments when your hands shake, when your eyes say more than your mouth, when love and anger coexist. That’s the energy I want in the visuals – less perfection, more pulse.
This transition happens when Nicole – now handling social media marketing – showed me my true self from a spectator’s perspective.
Capsool has always been about a duo: chaos and control, feminine and masculine, sensuality and structure, past and present. Now it’s about adding the third layer – truth. When people see the campaign, I want them to feel like they’re seeing themselves in the deepest – not an ideal, but a reflection.
Vanguard: Tell us more about “Capsool Label” – how it’s different from the vintage collections, and what it represents.
Victoria: Capsool Label is our playground.
It’s the therapy side.
Pascale – my right hand in designing – and I started this line of pieces made from dead-stock fabrics, built like essentials but with soul. Think timeless silhouettes, minimal colors, perfect fits – the kind of pieces that adapt to whoever wears them.
They’re made to mix with our vintage archives – the statement and the moment of calm, layered together. It’s fashion as conversation: new meets old, memory meets presence.
Capsool Label also represents my discipline. The aesthetic is stripped-down, intentional, very tactile – you can feel the craft, the honesty in every seam. It’s not about trends; it’s about longevity. I wanted something that could stand quietly next to the louder vintage statements, grounding them, giving people freedom to build identity through contrast.
It’s for people who live in constant transition even in just one day – from work to art, from a corporate meeting to a fashion event, from night to morning, from heartbreak to rebirth.
That’s who I design for.
Vanguard: You’re not only the creative force behind Capsool – you’ve also worked with other brands, artists, and projects. How do those collaborations feed your vision as a creative director?
Victoria: Working on other projects – whether styling for campaigns, building image strategy for artists, or designing costumes for performances – pushes me out of my own rhythm and into someone else’s world. It forces me to translate their language through my lens. That’s the part that feeds me the most.
For years I used to scout models, build visuals for emerging talent, even redirect artists’ careers — and every time I helped someone step into their own aesthetic power, I felt this rush of purpose. I realized I’m not just obsessed with fashion;
I’m obsessed with transformation.
I’ve always had that instinct to push people into their next level – to see potential and shape it. I think that’s why I love collaboration so much. When I know it’s not just about me, I perform harder. I’m a team player to the bone and my best work happens when I’m building something bigger than my own name.
And in Miami, that means building a real scene. I’m trying to give the next generation a platform to live fashion – to breathe it, to experiment, to treat it like art, not just consume it. The city has been too influenced by mass-production aesthetics, by fast fashion and trend algorithms. I want to change that mindset.
Capsool is becoming that space – not just for buyers, but for thinkers, stylists, artists, photographers, kids who feel out of place in the system but alive in the culture. That’s what I want to leave behind: a movement that makes people believe again in the power of taste, storytelling, and authenticity.